HP

rebranding.
to me this logo has always read "no" the arch of the H with the middle of the P, maybe a hidden message? in the new logo, i see "no" more, maybe due to the position of the added highlights.
i don't know why companies see the appeal of having shiny, silvery and beveled logos. to me the old one works far better. i think if they had kept the oblong design, maybe reworked it a little to update it, but ultimately leave it how it was, it would become timelessly stylish and remain instantly recognisable. the re-branding looks too fancy and is unnecessary.

not a fan.

LONDON 2012

this is the most uninviting and harsh piece of design i have ever seen. considering it is intended to attract people to London and encourage people to take up sport, i don't think it delivers at all. created by Wolff Olins and at a cost of £400,000 it looks like blue peter have run a competition to design the logo, and a 12 year old Hadouken lover has won.

in my opinion it is behind the times. it is trying to follow fashion too closely, which by the time 2012 comes around, will be completely different.