WWF

not wrestling.

i found this after being prompted to sign up through an email.

'get on board' is the latest campaign to reduce carbon emissions from the world wildlife fund. a huge paper boat was placed on London's south bank to draw peoples attention to the issue, and to the campaign, and to illustrate to politicians that they aren't doing enough about it. the boat is a visual representation of the scale of the problem and the amount of people who want to change it. giving meaning to the phrase 'get on board', it refers to the boat and to the campaign.

after being directed to the website in the email, i found it interesting.

there are sections which seem cut out, and three dimensional. i liked the idea of a colour showing through, as if the web page had been cut to reveal an underneath layer of paper.
there is a friendly and organic feeling about the site. the colours, typography and layout arent the best, but the use of origami and the cut out sections are playful and manage to illustrate a very serious problem in an interesting and clear way.

ORANGE

http://unlimited.orange.co.uk

this image shows the loading screen of a section of the latest orange web site. being very simple and very orange, it reminds me of the old lucozade advert. most of the phone company websites are functional, but always seem dull. this breaks away from the norm, being very simplistic yet still as informative. a lovely site and a fresh way to advertise orange products.

HELLOSOURSALLY.COM

a lovely website made for promoting a frozen yogurt brand in the US. even the loading screen is nice to watch.

it then takes you to the main site, where you are greeted by a big tub of yogurt, there are also instruction on how to navigate.

you can guide sally around with the cursor guiding the balloon where you want her to go.


it's a lovely and simple site done in an illustrative style. the music becomes a bit annoying, but at first suits the design of the site. there's something about it which seems organic and fresh. the few colours that are used are very bright and natural, and the white back ground helps to suggest purity. its quite girly i guess, but well worth a visit.

www.hellosoursally.com

HOT HEINZ

an interesting way to illustrate Heinz's new hot ketchup product. taking a recognisable image and subtly changing it to suit the product and its selling point.

by Shalmor Avnon Amichay / Y&R for Heinz

DRESS FOR DINNER

an ingenious napkin design to advertise a tie company. the range is called 'dress for dinner'. these could make any outfit appear smart whilst still serving the purpose of a napkin.

CLINQUE

by WE marketing group, Shanghai
client: Clinque.

an elegant way to present Clinque's new mascara. by simply cutting the top of a page, which only become separated and 'lash-like' once the page is turned, making you look at the advert twice. a very clever way to draw attention to the product, and represent the mascaras promise of defined eye lashes.

OREO

by Draft FCB, New York for Oreo.

as the lift (which has a picture of an oreo biscuit on it) comes down, it meets a massive glass of milk. a serving suggestion on a huge scale and an innovative way to use the motion of a lift as a form of guerrilla marketing.

SONY

by saatchi and saatchi, Australia.
clever reworking of the London underground map. relating listening to music (on your sony walkman phone.. obviously) to traveling. part if a series of underground systems represented by headphones for various cities around the world.

annoyingly simple.

WEIGHTWATCHERS

by Lowe, Holland.
a very effective idea by Lowe simply blacking out the actual outline of the bus, replacing it with a wonky one. a clever and witty way to advertise the weight loss company.

www.lowenl.com
art director: Liat Azulay.

DAMN

a brilliantly simple idea to emphasize the effectiveness of tampax products.

enough said.

INSTANT PLASTIC SURGERY

this clever design devised for a Toronto plastic surgery company takes advantage of the simple coffee cup. i wonder if it would be effective, as you would have to look at somebody else to realise the design, not actually changing your face at all, which surely would be the point of having plastic surgery. still, engaging design on an otherwise mundane and taken for granted object.

DANCER IN THE DARK

directed by Lars Von Trier.

dancer in the dark is a gloomy yet lovely. the film tells the story of Selma, a factory worker who has a condition which causes her to steadily lose her sight. she knows that her son will eventually have the same problem, and so is saving her wages to be able to afford a sight saving operation to ensure he doesn't suffer the way that she has. she tells no one about her problem, and continues to work in dangerous conditions where sight is essential.

the film is part musical. i hate musicals, but i love this film. the musical sections build up slowly as Selma's hearing becomes her primary sense. she makes songs out of the repetitive factory noises and imagines herself playing the lead part in a glamorised musical about her life.

dancer in the dark is ultimately a dark tale, the only happy parts being in Selma's imagination. we witness as she totally loses her sight, and is forced to confide in someone, who later takes advantage and steals the money she has been saving for her son.

this film is different, it is cleverly shot and the lead actor (Bjork) plays the part of Selma perfectly. the story is thoughtful yet very depressing. you hope for her sight to be restored, even though blindness is inevitable. she is coping well, and her intentions are good by saving for her son, only to be robbed of the only thing which keeps her going. the songs and routines in the film are brilliant. its well worth a watch, even if the ending is a tad dark.

posters for this film were cleverly designed, being very fitting to the story, but not giving too much away.

BESTIVAL WEBSITE

anyone who has been on this site will know how fun it is to navigate. it suits the style of the festival and is informative without being any where near boring.

www.bestival.co.uk

it shows the different areas of the festival by animating certain characters or objects. a very attractive way to advertise the event.

POP ART - ART POP

this idea comes originates from a Mentos advert

it is simply trays of bubble wrapped packets of mentos, with some of the mints popped out.

a brilliantly simple idea by Cossette, using the product and its packaging in a fresh way to create the advertising campaign. i dont particulary like the advert itself, but the idea behind it is very impressive.