WWF

not wrestling.

i found this after being prompted to sign up through an email.

'get on board' is the latest campaign to reduce carbon emissions from the world wildlife fund. a huge paper boat was placed on London's south bank to draw peoples attention to the issue, and to the campaign, and to illustrate to politicians that they aren't doing enough about it. the boat is a visual representation of the scale of the problem and the amount of people who want to change it. giving meaning to the phrase 'get on board', it refers to the boat and to the campaign.

after being directed to the website in the email, i found it interesting.

there are sections which seem cut out, and three dimensional. i liked the idea of a colour showing through, as if the web page had been cut to reveal an underneath layer of paper.
there is a friendly and organic feeling about the site. the colours, typography and layout arent the best, but the use of origami and the cut out sections are playful and manage to illustrate a very serious problem in an interesting and clear way.