VOLTA

bjork is recognised for her ability to think differently, from fashion to her music, her videos to her album packaging - making it an interesting experience to even open the box and get the CD. its brilliant how open she is to change. none of her previous albums have followed any kind of style or theme, which is seen so often with bands, portraying the music as being similar to the last album. its the sense of experimentation with every album, the music and the packaging which makes bjork's music worth buying. there are very few artists who think beyond simply needing a plastic case and an album sleeve. maybe this is due to the the costs involved with having unconventional packaging, i think people would be prepared to pay more, if they are promised an exciting and considered box.