in an age where we want to know what is in the products that we eat and drink, and where the can of fizzy pop has the reputation for being unhealthy and full of additives it surprises me why no one thought of this design sooner. consumers like to see what they are consuming, making sure it looks attractive before considering taste. this take on the regular can design delivers for an increasingly health conscious market.it hasnt made it in to the UK yet, but probably will soon.
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